Cobras Growing Viewership Soars in 2023

Carolina Cobras Globally Viewership Increases by 14%

GREENSBORO, NC –  The 11-5 Carolina Cobras found much success at The Greensboro Coliseum, affectionately called The Snake Pit. A team that is synonymous with winning is no stranger to victories on the scoreboard but in a recent league survey has proven to have found success digitally through online viewership. The 2023 Carolina Cobras season increased team viewership on their Game Day YouTube broadcasts by 14%, one of the highest increases in the National Arena League. After playing in 16 games the Cobras averaged 6,827 views per game. This season was the first time Cobras viewership reached over 100,000+ total views, setting a franchise record of 109,245 total views this season. The Carolina Cobras championship game was also the highest viewed game of the NAL’s 2023 season boasting over 18,875 views, tripling the results of an average NAL game. The Championship game’s audience included fans from 18 states and internationally over six different countries with the largest international audience coming from Canada but viewership was detected in the United Kingdom, Germany, Mexico and even as far as Thailand.

“The ability to average 6,000 views in addition to our home attendance delivers a guaranteed 10,000+ audience every single Cobras home game which is a complete game changer for many avenues.” Stated Steven Shotola, the Carolina Cobras Multimedia Advisor.

The tremendous online viewership growth of Cobras football is a great way to introduce viewers to arena style football and Cobras partners making Cobras arena football a great platform for companies to promote their brand.

For promotional and marketing opportunities with the Carolina Cobras for the 2024 contact the Cobras front office at 336-455-7232 or email

The Carolina Cobras are members of the National Arena League (NAL). Founded in 2017, the Carolina Cobras are starting their sixth season in 2024 and were the 2018 National Arena League Champions. The Cobras play their home games at the Greensboro Coliseum. Cobra Season Ticket Memberships are on sale now call (336) 445-7232 or visit Follow the Cobras on Facebook at, and